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Cola wars - Wikipedia

During the peak of the cola wars, as Coca-Cola saw its flagship product losing market share to Pepsi as well as to Diet Coke and its competitors' products, the company considered a change to the beverage's formula and flavor. In April 1985, The Coca-Cola Company introduced its new formula for Coca-Cola, which became popularly known as "New Coke"..

How the 'Blood Feud' Between Coke and Pepsi Escalated ...

The great Cola Wars of the 1980s were a battle between Coca-Cola and PepsiCo for dominance. The disastrous introduction of “New Coke” in 1985 appeared to set Coca-Cola back..

Cola Wars | HISTORY

Cola Wars. About. Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in ....

Donald Kendall, Pepsi’s Chief During Cola Wars, Dies at 99 ...

Donald Kendall, Pepsi’s Chief During Cola Wars, Dies at 99 He faced off against Coke, wooed a ‘Pepsi generation’ and bought Frito-Lay, fast food chains and 7Up. Ever loyal, he downed a Pepsi ....

How Donald Kendall, as PepsiCo’s boss, sparked the cola wars

The second way that the cola wars benefited both companies was by turning them into “the world’s best marketers”, observes Kaumil Gajrawala of Credit Suisse, a bank. Today a decades-long ....